The Securities and Exchange Board of India (SEBI) has stepped up its fight against fraudulent investment advice on social media, deploying artificial intelligence to identify misleading content, unauthorised financial advice and impersonation scams.
The regulator has operationalised Project SUDARSAN, an AI-powered surveillance system designed to monitor digital platforms and detect suspicious financial content.
The move comes as social media increasingly becomes a source of investment information for retail investors. SEBI's latest investor survey found that 62% of investors are influenced by financial influencers, or finfluencers, highlighting the growing impact of online financial content on investment decisions.
Key Pointers
- 🤖 Project SUDARSAN: SEBI's AI-powered system monitors social media for potentially fraudulent financial content.
- 🚨 20,000+ instances flagged: More than 20,000 potentially fraudulent posts and instances have been identified since the system began in November 2025.
- 📱 Finfluencer influence rising: SEBI's survey found that 62% of investors are influenced by finfluencers.
- 🎥 AI analyses multiple formats: The system can examine videos, images, advertisements, messages and spoken content.
- ⚠️ Fake claims under watch: SEBI is targeting guaranteed-return promises, fake credentials, impersonation and unauthorised investment advice.
- 🔍 Regional-language monitoring: The technology can analyse content across different languages and assess the context and intent of posts.
- 📢 Social-media ads: SEBI has also introduced an API-based framework aimed at ensuring securities-market advertisements are run by verified, SEBI-registered intermediaries.
- 🛡️ Investor protection: The broader objective is to detect financial fraud faster and protect retail investors from misleading online investment schemes.
Social media par badhte fake investment tips aur misleading financial content ke khilaf SEBI ne apna crackdown aur तेज कर दिया hai. Market regulator ne artificial intelligence (AI) ka use karke unauthorised investment advice, fake claims aur financial fraud ko track karna shuru kiya hai.
SEBI ne Project SUDARSAN ko operationalise kiya hai. Ye AI-powered surveillance system social media platforms par suspicious financial content ko identify karne ke liye design kiya gaya hai.
SEBI ke latest investor survey ke mutabik, 62% investors financial influencers, yani finfluencers, se influence hote hain. Social media ke through investment decisions lene wale investors ki badhti sankhya ne regulator ki concerns ko bhi increase kiya hai.
Key Pointers
- 🤖 Project SUDARSAN: SEBI ka AI-powered system social media par suspicious financial content ko monitor karta hai.
- 🚨 20,000+ fraudulent instances: November 2025 se system ne 20,000 se zyada potentially fraudulent posts/instances identify kiye hain.
- 📱 62% investors influenced: SEBI survey ke according, 62% investors finfluencers se influence hote hain.
- 🎥 Videos aur images bhi scan: AI text ke saath-saath videos, images, advertisements aur messages ko analyse kar sakta hai.
- ⚠️ Fake promises par focus: Guaranteed returns, fake credentials, impersonation aur unauthorised investment advice ko target kiya ja raha hai.
- 🌐 Regional languages: System different languages mein financial content ko analyse kar sakta hai.
- 📢 Social-media ads par bhi nazar: SEBI verified aur registered intermediaries se related securities-market advertisements ko promote karne ke liye social-media platforms ke saath API-based framework use kar raha hai.
- 🛡️ Investor protection: Is initiative ka main objective retail investors ko online financial scams aur misleading advice se protect karna hai.