Following the new UPI MDR framework, PhonePe is stepping up its merchant expansion across India.
- 20,000+ frontline sales staff to be hired
- 50 lakh+ payment devices to be deployed
- Around 50% of devices to be placed in rural India
- Focus on small towns, villages & Tier-6 cities
The company plans to onboard more merchants, complete KYC and deploy SmartSpeakers and POS devices to take digital payments deeper into rural India.
Why it matters: The new MDR framework creates a new revenue opportunity for payment companies to invest in merchant expansion. Analysts estimate PhonePe could potentially generate ₹1,600–2,000 crore in annual revenue by FY28 from the new MDR framework.
The next phase of UPI growth could increasingly focus on small-town and rural merchants.
New UPI MDR framework ke baad PhonePe apne merchant network ko aggressively expand karne ja raha hai.
- 20,000+ frontline sales staff hire honge
- 50 lakh+ payment devices deploy honge
- Around 50% devices rural India mein lagaye jayenge
- Focus: small towns, villages & Tier-6 cities
PhonePe ka aim hai more merchants ko onboard karna, unka KYC complete karna aur SmartSpeakers & POS devices ke through digital payments ko deeper India tak le jaana.
Why it matters: New MDR framework payment companies ko merchant expansion mein invest karne ke liye additional revenue opportunity de raha hai. Analysts estimate PhonePe could potentially generate ₹1,600–2,000 crore annual revenue by FY28 from the new MDR framework.
UPI ka next growth phase ab small towns aur rural merchants par focus karta dikh raha hai.