Rupifi CEO supports Narayana Murthy’s call for longer work hours: ‘India needs 9-9-6 today’

Rupifi co-founder and CEO Anubhav Jain has supported Narayana Murthy’s call for young Indians to work longer hours, saying India “needs more 9-9-6 today” to accelerate economic growth. In a LinkedIn post, Jain said extended workweeks should be viewed as a contribution to nation-building, not as glorifying hustle culture. He argued that India needs people ready to work harder and push boundaries to drive progress. Jain referred to China’s rapid rise and its controversial 9-9-6 routine — 9 am to 9 pm, six days a week — which Murthy has cited as a model India should learn from. Although China’s Supreme Court declared the practice illegal in 2021, Murthy maintains that India must adopt a stronger work ethic to stay competitive. Jain echoed this view, saying responsibility for national development lies with everyone, not just entrepreneurs, and professionals across sectors should be willing to put in more effort for India’s growth.