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Flipkart’s Food Delivery Entry Rumours Push Zomato (Eternal) and Swiggy Shares Down

Flipkart’s Food Delivery Entry Rumours Push Zomato (Eternal) and Swiggy Shares Down

On February 12, shares of delivery tech companies Eternal (parent of Zomato) and Swiggy fell by up to 3%. This happened after reports suggested that Flipkart is planning to enter the online food delivery business.

According to an Economic Times report, Flipkart is exploring the idea and may start a pilot project in Bengaluru around May–June. If the pilot is successful, the company could launch the service on a larger scale by late 2026 or early 2027.

Jefferies estimates that India’s online food delivery market is worth around $9 billion in FY25 and may grow to $25 billion by FY30. Flipkart’s entry could increase competition for Zomato and Swiggy, which is why investors reacted cautiously and the shares came under pressure.

This news is for information only and is not investment advice. Please do your own research before making investment decisions.